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Making monetization easy!

AppsNado, being involved with app development for a long, long time, has also been closely related to apps monetization, and with time, our expertise has been enhanced. App monetization is not complicated only if you know how and where to implement the right strategies, for which pre-planning is essential since it will save resources and give you your desired results.

Before diving deep into the strategies, it is necessary to understand app monetization. App monetization is referred to as making money from the respective mobile app. App developers have several techniques for the implementation as the business flourishes, so the world of monetization is also multiplying, and it is about to get hard to keep up. But, there is nothing to worry about because the AppsNado blog is here to make this easier for you.

  1. Choose your way!

There are various ways of monetizing an app, so the choice should be made very carefully. For instance, subscription services are better suited for news apps and gated content, while gaming apps can quickly profit through in-app purchases. But while choosing a strategy, make sure the said strategy is making users’ experience better and not awful because poor user experience will lead to a poor reputation of the app.

  1. In-App Purchases

In-App purchase is considered one of the popular ways to monetize one’s app. It is the quickest, easiest, and, to some extent, one of the most reliable strategies for app developers to make money out of their apps. But while developers choose to use this technique, it is imperative to make sure that it favors consumers and does not make the app’s usage troublesome. In-app purchases are fondly popular with gaming apps, where consumable and non-consumable purchases are available. Consumable is temporary and limited, while non-consumable only needs to be purchased once. Moreover, In-App purchases also include subscription offers which can be turned into bundle offers or something even more captivating for users; you never know; an in-app purchase might become your branding opportunity!

  1. Free and paid app version models

Many apps use this technique to offer two versions of the same app, for example, Adobe Lightroom, a photo editing software that doesn’t provide certain features until the user purchases it. Similarly, video-editing apps don’t offer few editing tools until the acquisition, so app developers can use the best parts of their said app to monetize, making the user experience better.

 

  1. The paid-app model

The strategy is common among productivity or self-help apps. Developers make their apps available only if purchased. So, in this case, you have to be sure that your app has that factor of individuality that forces the customer to spend money on it. Or else it will lead to the failure of your app.

  1. Monetization of apps by running ads

Monetizing apps by running ads is suitable for those apps that want to stay free on the AppStore. That way, apps can make a decent revenue while staying free. To implement this, the developer needs to be aware of the ads terminology; there are three types of ad revenue,  i.e., CPA, Cost per action, i.e., CPC, cost per click, and Cost per impression, i.e., CPM. Understanding what ads will align with your brand is necessary because 78% of consumers will not have any issues with ads that suit their interests. However, slow ads can ruin consumers’ experience, so you need to take care of that.

Conclusion:

So for your next app, these strategies and much more should be in your focus for long-lasting success. Monetizing an app can be a hurdle at first, but once you have learned to apply proper knowledge at the right place, it all gets settled down.

To know more about this and much more, visit AppsNado Blog.